Lead User Acquisition Manager

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.

Our games reach millions of players worldwide.

What you can definitely know about us is:

• Sand Balls game – 350 M+

• Rope and Balls – 53 M+

• Freaky Stan – 41 M+

• Garden Balls – 21 M+

• Unpuzzle – 21 M+

• Run&Gun – 13 M+

As we continue to expand our puzzle portfolio, we’re looking for a Lead User Acquisition Manager to take full ownership of UA strategy, team leadership, and performance across our titles.

About the Project

• Genre: Puzzle games

• F2P model with IAP monetization

• Focus on long-term ROI and scalable growth

• Strong in-house UA team (3 people)

• Large budgets and room to grow the function

What are you working on?

• Platforms: Mobile, iOS, Android

For which tasks (responsibilities)?

• Develop and execute UA strategy in line with business goals

• Manage large advertising budgets ($1–2M+ per month)

• Set KPIs for the UA team and oversee their achievement

• Mentor and develop UA specialists

• Hands-on campaign management when needed

• Optimize key metrics: CPI, ROAS, LTV, retention

• Scale successful channels and test new traffic sources

• Work with attribution and traffic analytics (SKAdNetwork, MMP)

• Apply predictive LTV / ROAS models in decision-making

• Build creative strategy together with the creative team

• Collaborate cross-functionally with Product, BI, and Marketing

• Communicate with platforms and external partners

What kind of professional are we looking for?

• 5+ years of experience in User Acquisition

• 1–2+ years in a Lead UAM or Head of UA role

• Experience managing a UA team (hiring, development, prioritization)

• Hands-on experience managing budgets of $1–2M+ per month

• Strong practical experience with Google Ads, TikTok, Meta, and rewarded networks

• Deep understanding of attribution and traffic analytics

• Experience with IAP monetization and F2P economics

• Ability to work with LTV / ROAS models

• Strong communication skills

• English proficiency sufficient for working with international partners

Nice to Have

• Experience in puzzle / casual games or projects with long-term ROI

• Practical understanding of data science / ML concepts

• Participation in building and evolving creative strategies

• Experience working with agencies and external vendors

• Experience scaling a UA department

• Financial and strategic planning skills

What is important for us in a person?

• A mature leader who works confidently with numbers and results

• A strategist who can dive into details when needed

• Focus on measurable metrics rather than processes alone

• Proactive mindset with a strong sense of ownership and accountability

• Ability to clearly present and communicate work results

Why do we enjoy working here?

• The opportunity to work on games played by millions of players.

• Implement your bold ideas.

• Paid vacation.

• Support for professional development (training, coaching, and more).

• Opportunity to grow and develop with the company.

• Supportive and warm working atmosphere within the team.